“But you are a chosen race, a royal priesthood, a holy nation, a people for his own possession, that you may proclaim the excellencies of him who called you out of darkness into his marvelous light.” (I Peter 2:9)
One bristles when secular terms are used to describe ecclesial life. Yet the Orthodox church does have brand recognition, though it may not be the one we would want. If we fail to shape how we are perceived, then we must live with the public perception that is shaped for us.
The PDF version of this file can be found here: Brand Identity for Orthodox Parishes